UX/UI Designer · Product Designer · UX Engineer
Designing intelligent digital products with motion, systems, and code.
Ariena “Ari” Phannaen — UX/UI Designer, Product Designer, and UX Engineer.
Selected Work
Products I've shaped
Each project represents a system-level design challenge — from concept through engineering handoff.
Luniby
2025 – ongoingPredictive petcare ecosystem connecting owners, nurses, and clinics through empathy-driven design.
Acupoints
2026 – ongoingDigital acupuncture learning platform with 3D interactive body maps
Manifesly
2025 – ongoingGoal manifestation app turning intentions into actionable daily rituals
AI Founders Hub
2026 – ongoingMarketplace connecting AI startups with specialized talent and resources
Improving the SCTI Purchase Journey
2024Redesigning the travel insurance purchase flow to reduce drop-off and increase conversions
SCTI Blog Navigation Redesign
2024Improving discoverability and content navigation across the SCTI travel blog
Datacom — Impact Measurement Portal
2019Enterprise portal enabling data-driven impact reporting and company performance analysis
Interactive Prototype
Interactions with intent
Every interaction serves a purpose. Here's how deliberate prototype decisions reduce friction and guide users toward clarity.
Button States
Trigger
Mouse enter / focus
Interaction
Scale up with spring easing, shadow expansion, subtle color shift
UX Reasoning
Provides immediate tactile feedback confirming the element is interactive. Spring physics create a natural, responsive feel that reduces perceived latency.
About
I build with love as the why, and strategy as the how.
I'm Ariena Phannaen, though most people call me Ari — a designer who believes great products are built at the intersection of empathy, systems thinking, and technical craft.
My work spans UX research, interface design, interaction design, and front-end prototyping. I don't just hand off mockups — I think in components, states, and transitions.
Whether it's a healthcare platform that saves lives or a wellness app that helps people grow, I approach every project with the same question: how can this be more intentional?
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UX/UI Craft
Pixel-level attention to visual design, interaction patterns, and accessibility. Every interface element is intentional.
Product Systems Thinking
I see beyond screens — mapping user journeys, business models, and technical constraints into cohesive product systems.
Engineering Awareness
I speak the language of developers. State management, component architecture, and performance are part of my design process.
Component Lab
Design system thinking
A peek into how I think about component architecture, state management, and design tokens.
Buttons
Get in Touch
Let's build something intentional.
I'm open to product design roles, consulting engagements, and meaningful collaborations that make a difference.
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